Skills. Systems. Guardrails.
AI for marketers and communicators, scaled securely and confidently.
We equip marketing and communications teams with the skills, systems and guardrails to scale AI safely and with confidence.
75%
of PR pros report using generative AI in workflows
85%
of PR pros say they need to develop skills in prompt engineering
Corp comms teams inheriting Microsoft Copilot as part of larger organisational rollouts
The problem Promptworks solves
Marketing and communications teams are experimenting with AI, but most organisations lack the structure and governance needed to use it safely, consistently and at scale.
Common challenges include:
AI is used inconsistently across teams
Outputs vary widely depending on who is prompting
No shared systems for brand tone, workflows or quality control
Risk of hallucinations, inaccuracies and off-brand messaging
AI knowledge is concentrated in a small number of power users
This leaves teams with inconsistent outputs, unclear standards and AI that no one fully trusts.
What Promptworks delivers
Skills
We build the practical skills your team needs to prompt, evaluate and integrate AI with confidence.
Clear briefing methods for AI tasks
Team-wide AI literacy rather than isolated expertise
Prompt fluency and structured prompting frameworks
Systems
We help teams turn individual experiments into scalable, repeatable systems.
Prompt libraries for repeatable tasks
Reusable templates for content and research
Workflow integration with existing marketing processes
Guardrails
We introduce the guardrails needed to ensure AI outputs remain accurate, consistent and safe to use.
Brand tone frameworks
Review workflows for AI-generated content
Human-in-the-loop oversight (human in the lead)
The most important parts of the workflow remain human
First mile
Translating business goals into clear, structured prompts
Final mile
Reviewing, validating and approving outputs for accuracy, tone and relevance
This is where trust is built
Without strong human input at the start and oversight at the end, AI outputs become inconsistent, unreliable, and harder to scale.
With it, teams gain speed without losing control.
Who we work with
Comms teams
Helping teams at banks and insurers with training, prompts and custom agents
Marketing teams
77% time savings delivered to marketing team of a global insurance broker
Agencies
Overseeing AI transformation programs and tech builds for boutique communications agencies
Why do teams trust Promptworks for AI?
We’ve been in the room
We've worked inside marketing and communications teams. We know the pressure to produce more, faster – and we've built Promptworks around how these teams actually work.
No generic frameworks
Every team gets a solution built around their workflows, brand and goals – not an off-the-shelf course. From skills training to custom assistants and governance systems, it fits your team.
We don’t just train and leave
We help you implement. That means prompt libraries, review workflows and guardrails that actually get used – not a workshop that's forgotten by Friday.
Your program director
Darren Boey
The founder of startup PR agency UnMute, Darren is a former Bloomberg editor turned tech storyteller who has been working with AI content creation since 2021. He has 25 years of experience spanning global finance, digital media, and brand communications. Darren led editorial desks during the Global Financial Crisis, built crypto and AI comms functions from scratch, and launched apps in sports and Web3.
How we use AI
Research assistant
Co-pilot
To accelerate
Content creation
Client research
Competitor research
Strategy ideation
Campaign ideation
The voice of experience
This session was the perfect 'toe-dip' for an AI-curious marcomms and strategy leader. I came away with curiosity for how AI can replace workflows and how we can redeploy capacity in to more value-add work.
Right after the session, I went into my own ChatGPT environment to reorganize and refine my prompts. The workshop definitely gave me a fresh sense of direction and practical ideas I can build on.
Darren shines a light on how to get more out of AI. Starting at the very beginning, he demystifies "prompting" and other tools to help build confidence and clarity so you can get what you need for yourself and your business.
