From your world
Promptworks is built by journalists and communicators who know what trusted communication looks like. We brought that standard into AI – so your team doesn't have to figure it out alone.
Darren Boey
CEO
Promptworks founder Darren Boey is a professional storyteller who combines 25 years of journalism, public relations and AI content creation to help comms and marketing teams navigate AI safely and confidently. Darren started his media career in 1998 at The Age in Melbourne, Australia before joining Bloomberg News the following year. In 2004, Darren landed in Bloomberg Hong Kong to cover Asia Pacific equity markets. He was soon promoted to lead regional coverage of Asian equities, in time for the collapse of Lehman Brothers and the start of the Global Financial Crisis. Darren's team was part of Bloomberg's award-winning coverage of the market fallout. In 2013, Darren joined Bloomberg's Asia finance team as an editor, where he focused on financial technology and innovations at financial institutions.
Startup life
Darren left Bloomberg to join one of Asia's first crypto payments companies as Chief Communications Officer to build out internal and external communications functions for the fast-growing start-up. He also worked on and led internal projects in blockchain and gaming, honing his skills in strategic leadership and project management.
Over 2021–2023, Darren led a team that built The AllStar, a global sports app, with a news desk powered by AI and content automation. Listed in the Play and Apple app stores, The AllStar now has more than 200,000 downloads, with global website traffic that peaked at 100,000 readers a month.
In 2023, Darren founded startup PR & marketing consultancy UnMute, bringing together the wealth of his cross-discipline experience to advise founders and leadership teams on winning visibility for their projects. UnMute's main clients included AI-powered projects Transparently.ai and Oroko.
The conversation we're leading
The Promptworks team
Maybelyne Ng
Director of AI Training
With 16 years’ APAC experience driving brand growth, digital strategy, and ROI for global firms like CBRE, Colliers and Benoy, Maybelyne now oversees UnMute's client relationships and advises on the firm's strategic direction.
Owen Brown
Director of AI Solutions
Owen leads AI solution design internally and for clients. He was co-lead of Edelman Hong Kong’s AI squad, during which he developed AI strategy, built custom agents and trained colleagues on AI-enabled communications.
Stephanie Siaw
Technical Partner
Stephanie is responsible for building bespoke technology solutions for clients. With 13 years of engineering experience, she has led teams at Deliveroo, and built apps for Credit Suisse, Unilever and Waitrose.
Justin Matthews
Generative Media Partner
Justin teaches Generative AI at Auckland University of Technology, with a previous stint at Hong Kong University of Science and Technology. He focuses on how GenAI has reshaped creative workflows and visual design.
