Promptworks helps marketing and communications teams move beyond fragmented experimentation into scalable, governed systems that deliver results you can trust
We focus on people
Our work is based on Boston Consulting Group’s conceptualization for technology and AI roll-outs.
If you don't invest in the people, the tools just become "abandonware."
10% algorithms
The models and tools (the easy part).
20% technology and data
77% time savings delivered to marketing team of a global insurance broker.
70% people and processes
Overseeing AI transformation programs and tech builds for boutique communications agencies.
What Promptworks delivers
Skills
We build the practical skills your team needs to prompt, evaluate and integrate AI with confidence.
Clear briefing methods for AI tasks
Team-wide AI literacy rather than isolated expertise
Prompt fluency and structured prompting frameworks
Systems
We help teams turn individual experiments into scalable, repeatable systems.
Prompt libraries for repeatable tasks
Reusable templates for content and research
Workflow integration with existing marketing processes
Guardrails
We introduce the guardrails needed to ensure AI outputs remain accurate, consistent and safe to use.
Brand tone frameworks
Review workflows for AI-generated content
Human-in-the-loop oversight (human in the lead)
Eight pillar program
Our full suite of offerings comprise of eight pillars encompassing skills training, systems, guardrails and advisory services to augment your AI ecosystem.
AI literacy & mastery
Moving team from "tinkering" to intentional, consistent mastery. Systems thinking.
Use-case architecture
Identifying where AI creates actual leverage vs. where it’s just noise.
System ownership
Preventing "abandonware" by appointing leads to maintain the ecosystem.
Feedback loop
Capturing human judgment to continuously refine and improve AI outputs.
Information architecture
Ensuring the "Brain" (AI) has access to a structured, reliable "Body" (Data).
Governance & guardrails
Managing risk, establishing clear rules for data privacy and client disclosure.
Internal engagement
Winning hearts and minds from the people who will be using the tools.
Stakeholder comms
Managing trust and perception among key stakeholders to the client team.
A structured path to AI fluency
Foundations
Get your team speaking the same AI language before you even begin.
AI readiness
Format: Self-serve kit (primer and quiz) for the Promptworks introductory session
Best for: AI-curious teams and individuals
A short explainer: "What is Prompting?"
A glossary of key terms
An optional AI readiness quiz
Outcome:
Align your team with shared language and foundational understanding before moving into hands-on work.
Foundations
An engaging primer that reframes prompting as a strategic skill, not a technical gimmick.
Promptworks intro
Format: 60-minute live webinar
Best for: Anyone curious about how AI can enhance communications and marketing
What prompting really is (and isnʼt)
How to spot the difference between strong and weak prompts
Real-world use cases in marketing and PR to inspire you
Outcome:
Reframe how your team thinks about AI and prompt-based collaboration. Leave with immediate and actionable takeaways.
Capability
Our flagship session where theory becomes structured, scalable prompting practice.
Promptworks workshop
Format: 3-hour hands-on workshop
Best for: Comms and marketing teams or individuals ready to build internal AI fluency
10 principles of effective prompting
How to prevent hallucinations and errors
How to structure prompt libraries and workflows
Exercises tailored to your team's workstreams
Outcome:
You will emerge as a skilled prompt engineer, with knowledge about systems to help your team build faster and stay on-brand.
Capability
A live coaching session to fix real prompts and reveal whatʼs possible with structured instruction.
Prompt clinic (optional add-on)
Format: 45-60 minute interactive session
Best for: Teams who want to see prompting applied directly to their work
Real-time prompt troubleshooting - live prompt refinement
Interactive Q&A
Coaching on real-world content scenarios
Outcome:
See how structured prompting can fix inefficiencies in everyday tasks.
Capability
A quick-start deployment of your first custom agent and prompt toolkit.
Promptworks build lite
Format: Fixed-fee system starter pack
Best for: Teams or individuals looking to pilot agent-based systems with low lift
A Custom AI assistant trained in your brand tone
5 reusable prompt templates
A quick-start user guide
Outcome:
Deploy your first AI-powered assets with minimal effort.
Scaling
Full-service consultancy to embed prompting systems, libraries, and brand-trained AI
assistants.
AI systems consultancy
Format: 1-4 week custom engagement
Best for: Teams ready to operationalise AI across comms functions
An audit of your content workflows
A complete prompt library tailored to your use cases
A brand-trained agent system with handover support
Outcome:
A ready-to-run AI assistant that scales your tone, logic, and speed across every channel.
Scaling
Ongoing support to refine, retrain, and evolve your AI infrastructure over time.
Format: Ongoing monthly advisory and system support.
Promptworks partner plan
Format: Ongoing monthly advisory and system support
Best for: High-output teams that want to evolve their AI infrastructure over time
Prompt reviews and fine tuning of custom agents
Monthly system updates and content optimisation
Strategic check-ins with our AI advisors
Outcome:
Keep your AI systems sharp, relevant, and aligned as your business evolves.
Tier 0
AI readiness
Format: Self-serve kit (PDF primer, onboarding video, or quiz)
Best for: Teams new to AI and prompting
A short explainer: "What is Prompting?"
A glossary of key terms
An optional AI readiness quiz
Tier 1
Promptworks intro
Format: 60-minute live webinar
Best for: Anyone curious about how AI can enhance communications work
What prompting really is (and isnʼt)
How to spot the difference between strong and weak prompts
Real-world use cases in marketing and PR
Tier 1.5
Prompt clinic (optional add-on)
Format: 4560 minute interactive session
Best for: Teams who want to see prompting applied directly to their work
Real-time prompt troubleshooting - live prompt refinement
Interactive Q&A
Coaching on real-world content scenarios
Tier 2
Promptworks workshop
Format: 3-hour hands-on workshop
Best for: Comms and marketing teams ready to build internal AI fluency
The 10 principles of effective prompting
How to prevent hallucinations and errors
How to structure prompt libraries and workflows
Exercises tailored to your team's workstreams
Tier 2.5
Promptworks build lite
Format: Fixed-fee system starter pack
Best for: Teams looking to pilot GPT-based systems with low lift
A Custom GPT assistant trained in your brand tone
5 reusable prompt templates
A quick-start user guide
Tier 3
AI systems consultancy
Format: 14 week custom engagement
Best for: Teams ready to operationalise AI across comms functions
An audit of your content workflows
A complete prompt library tailored to your use cases
A brand-trained Custom GPT system with handover support
Tier 4
Promptworks partner plan
Format: Ongoing monthly advisory and system support
Best for: High-output teams that want to evolve their prompt infrastructure over time
Prompt reviews and GPT tuning
Monthly system updates and content optimisation
Strategic check-ins with our AI advisors
Why do teams trust Promptworks for AI?
We’ve been in the room
We've worked inside marketing and communications teams. We know the pressure to produce more, faster – and we've built Promptworks around how these teams actually work.
No generic frameworks
Every team gets a solution built around their workflows, brand and goals – not an off-the-shelf course. From skills training to custom assistants and governance systems, it fits your team.
We don’t just train and leave
We help you implement. That means prompt libraries, review workflows and guardrails that actually get used – not a workshop that's forgotten by Friday.
