Top five insurance broker

In August 2025, UnMute conducted the Promptworks Tier 2 workshop for the APAC marketing and communications team of a top 5 global insurance broker. The workshop is a three-hour, hands-on session designed to build prompting fluency and structured systems for marcomms teams.

The client team had a specific and urgent use case in mind that required stronger prompting capability: A recurring content challenge tied to the insurance industry’s annual conference season, which was to produce more than nine thought leadership articles, on differing topics, each between 500 and 750 words, within a demanding timeline.

At the centre of the work was a familiar problem for communications teams. High-value content needed input from multiple subject matter experts. But the path from draft to approval was slow, repetitive, and difficult to manage at scale.

Before the Promptworks intervention, the team’s article production process took more than three months. Drafts moved through repeated rounds of writing, editing, subject matter experts (SME) rewrites, and approvals. The team described extensive back-and-forth with SMEs and a process involving more people in the approval chain than was ideal.

The volume added pressure. With nine or more articles required for conference season, the process became a rush. Time was absorbed not only by writing, but by coordination, revision, and the effort needed to create a consistent voice across multiple authors. According to the client’s feedback, that older workflow made the work more stressful for the team.

The team went through Promptworks Tier 2, the flagship workshop where theory becomes structured, scalable prompting practice. In the three-hour tailored workshop, participants are taught to move from ad hoc prompting to structured, strategic practice, with a focus on clarity, quality, prompt workflows, and a shared language for writing effective prompts. The hands-on session also emphasises practical ways to reduce hallucinations, protect tone, and turn repeated tasks into reusable workflows.

For this client, that translated into a more structured use of AI in the thought leadership process.

The clearest result was speed. The time required to produce more than nine articles fell from over three months to three weeks, representing a 77% time saving.

The Tier 2 workshop also introduced the foundations of prompt infrastructure, enabling teams to move toward more systematised workflows. In practice, the team applied this to their thought leadership workflow, resulting to outputs being “90% nailed in 5 minutes.”

The workflow also became simpler. In follow-up feedback, the client said AI and structured prompting eliminated much of the back-and-forth with SMEs and reduced the number of people involved in the approval process. That matters because the time saving did not come from writing faster alone. It came from removing friction from the wider content workflow.

Quality and consistency improved as well. The client reported that the articles were of higher quality, and further stated, “The team was complimented on how naturally each article read and on the consistency of voice across the full set of pieces, despite having nine different SMEs as authors.”

There was also a clear human impact. The client said the time saving allowed the team to start the process later, plan work more effectively, and focus on upcoming articles after conference season. Just as importantly, the process felt less rushed, and stress levels across the team were significantly reduced.

For this top 5 global insurance broker, the Promptworks Tier 2 workshop helped convert a slow, review-heavy thought leadership process into a much faster and more consistent workflow, resulting in 77% time savings. The client’s own testimonial confirms the operational picture behind that number: a faster workflow, stronger consistency, and a more manageable production cycle for a demanding annual content programme.

For communications teams under pressure to produce more with the same resources, the case shows what structured prompting can do when it is applied to a repeatable, high-volume workflow. Not theory, and not generic AI experimentation. A shorter path from expert input to publishable content, with measurable time savings and a less stressful process for the team.